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Deadline for early bird 10% discount for full Nodic sponsorship: August 29
Final deadline for participation: 30 september

This email provides information about HealthFocus Trend Survey of the Northern European markets that were not survey in the 2008 global survey that was finalized this spring..

Background – major changes in consumer preferences: HealthFocus latest trend survey in the Nordic countries helped our customers to fully understand the impact of the environmental trend and its relation to health and to food choices. It spotted the decline in interest for the “light” products and the dramatic change in basic consumer motivations as a reaction to the consequences of a stressed and busy lifestyle. And for those of our customers who added their brands to the survey it gave them a very clear profile of the motivations and interests of their brand users

What is the trend in the Nordic markets? HealthFocus surveyed the four Nordic countries for the first time in 2003 and a second time in 2006. This is an exclusive opportunity to capture the changes in these markets and to see what products, ingredients and benefits consumers are looking for in the Nordic markets and to identify where the differences and the similarities are between these neighboring countries.

Be the first to know: As syndication partner you will have the exclusive opportunity to take active part in the survey and add your own proprietary questions (eg about your brands) to the questionnaire. This will make the results immediately operational and you can feed the data in to your new product, brand, communication and strategy development.

See the Nordic consumers in the context of the global trends: HealthFocus International Consumer Segmentation and database, makes it possible to compare and analyse the trend in the Nordic markets with the development in all of the 33 markets worldwide that has been surveyed by HealthFocus. The 2008 research will further extend your knowledge of global consumer attitudes and behaviours regarding health and nutrition. Now with multiple waves of comparative research in many countries, you will be able to reap the benefits of a deep understanding of consumer trends globally, regionally, and nationally.

As only a limited number of clients can participate as syndication partners, it is important to reserve your place as early as possible. Preference will be given to previous sponsors and report customers. Preliminary interest as soon as possible and Final Participation must be confirmed by September 30.

INFORMATION ABOUT THE NORDIC TREND SURVEY

HealthFocus 2008 Nordic Survey Markets:

Sample Size. 800 respondents in each country.

Interviews. In Norway, Denmark, Sweden, and Finland, the interview will be conducted online.

Pricing. The table below shows standard costs per country in Euros. A final budget will be prepared upon determination of participation and deliverables. to stimulate full Nordic syndication we offer “one country free” to companies who choose to be syndication partners for all four countries. Early bird discount 10% on full Nordic sponsorship to customers who confirm final interest before August 29.

€48,000	€48,000	€32,000	€16,000
Four countries: Denmark Finland Norway Sweden	Three countries of choice	Two countries of choice	One country of choice

DELIVERABLES

Nordic Sponsors (3 = 4 countries) get all the cost benefits of a syndicated study:

Add Your own questions
• The opportunity to include 8 proprietary and confidential questions addressing your company’s specific interests. Maximum 5 in one country.
Get the latest consumer trends before your competitors
• The competitive advantage of receiving and working with the results six months in advance of non-sponsoring clients.
Get more analysis for your money
• Greater detail in reporting and sub-group data analysis than is accessible to non-sponsoring clients. 2 custom data analysis
Get free support from our experts
• Presentation and 1 day work session with HealthFocus regarding findings included.
Get a full nordic analysis
• Comprehensive Cross Country Report: This in-depth report identifies current issues in consumer health and nutrition across the Nordic markets, assesses trends in consumer priorities, and looks ahead to where consumers are going in their thinking and behavior.

Single country sponsors: (1 and 2 countries)

Add Your own questions
• The opportunity to include 2 proprietary and confidential questions addressing your company’s specific interests.
Get the latest consumer trends before your competitors
• The competitive advantage of receiving and working with the results six months in advance of non-sponsoring clients.
Get more analysis for your money
• Greater detail in reporting and sub-group data analysis than is accessible to non-sponsoring clients. 2 custom data analysis.
Get a full Country analysis
• Comprehensive Country Report: This in-depth report identifies current issues in consumer health and nutrition, assesses trends in consumer priorities, and looks ahead to where consumers are going in their thinking and behavior.

Timing. Participation must be confirmed by September 30, 2008

For more information about the Nordic survey

Nordic survey questions: please contact Peter Wennström, HealthFocus Europe,
pw@healthfocuseurope.com, +46 46 75 06 68

Steve Walton, HealthFocus International, US
+1 727 821-7499
swalton@healthfocus.com

HealthFocus Implementation Partners

Neal Cavalier-Smith, Healthy Marketing Team, UK
t+44 (0)20 7418 1167
Neal@healthymarketingteam.com

Patricia Wiklund, Finland
Invenire Market Intelligence
patricia.wiklund@invenire.fi, +358408228848

www.healthfocuseurope.com