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- Understanding
your consumers ’ actions and attitudes
towards health and nutrition choices
|
- Directing
your product development to meet your consumers real
needs and perceptions
|
- Learning
how to break out of a niche to create mass market appeal
|
- Strengthening
your brand positioning and improving your market communication
|
- Creating
a common marketing language internally and
implementing state of the art marketing tools
|
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One
in three shoppers changed brands in order to eat healthier*
|
| How
will the health trend effect your brand? Find out more
about your shoppers attitudes and actions towards healthy
choises in HealthFocus 2004 Country Reports. |
| HealthFocus
is the world's first global consumer trend study with
a focus on food and health choices. It is conducted in
30 countries world wide. |
| Among
HealthFocus clients are some of the most successful international
marketers. Your competitors today - or tomorrow. Find
out what (and how much) they know about your shoppers
attitudes and actions. Learn how the most successful companies
think and apply their tools. |
| Invest
in HealthFocus to be successful. |
*Although
54% of British shoppers prefer to buy from a well
known brand, 31% said that eating healthier required
them to change brands.
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