"HealthFocus not only gives us the information, they tell us what it means. It's the most complete source of information on health and nutrition attitudes and behaviour."

Paul Paslaski, Roche Vitamins Inc.

• Identify current issues in consumer health and nutrition behaviour and attitudes in your country

• Assess the trends in consumer priorities regarding nutrition issues, such as fat, calories, vitamins etc.

• Understand where shoppers are headed in their behaviour towards their health and diet

• Direct your product development to meet your consumers' real needs and perceptions

• Know who your target with useable segmentation of consumers in terms of their attitudes to food, health and nutrition - The HealthFocus Consumer Segmentation

• Pre-tested consumer health communication platforms - The HealthFocus Benefit Platforms

• Learn what nutritional issues will be important over the near horizon. Examples: GMO, LoCarb, health ingredients, food types, labeling, organics, technology, in/out of home eating etc

• Comparable consumer data for 30 countries -Argentina, Australia, Brazil, China, Denmark, Finland, France, Germany, Greece, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Philippines, Poland, Portugal, Russia, Saudi Arabia, Spain, Sweden, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela