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| HealthFocus
is the longest running consumer trend survey, developed
in the US since 1990 and now conducted in more than 30
countries. |
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The
report is bought and used by major international companies
like:
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| DSM
Nutritional Products Inc (Roche Vitamins), American Heart
Association,PepsiCo, Frito Lay,
Tropicana,Quaker Oats,ConAgra, Solae,National Starch
Food Innovations,Tetra Pak, Campbell Soup, Dannon, Florida Department
of Citrus, General Mills, General
Nutrition Corporation, Meredith Corporation, The National Livestock and
Meat Board, Pioneer Hi-Bred International, Kellogg’s (Worthington
Foods) |
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“This
research is important to our company -- not just today,
but for what it will tell
us in the decades to come.” PepsiCo
International
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| “We
were able to immediately identify a consumer segment
opportunity and get to market
first.” Campbell Soup,China |
| “It
gives us data at a level of detail that facilitates
both marketing and policy
decisions.” Wyeth, Europe |
| “By
understanding USA shoppers and how they differ from
Europeans, we could reposition
Actimel for success in the USA.” Dannon, USA |
| “This
research confirms our own market observations, and
gives us richer insights
on our consumers.” Unilever, Latin America |
| “We
got Snack Right to market 6 months faster, and we
did it right.” Arnott’s,
Australia |
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